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​We believe in the power of oneness, the united energy of our souls.


At SOULCHI, we passionately champion global harmony and sustainability, aligning with the United Nations’ Sustainable Development Goals. Led by visionary founder and executive coach Najuma Abiela, SOULCHI stands as a trailblazer, seamlessly integrating spiritual principles and human virtues to catalyze positive change across nations. Our mission extends beyond conventional boundaries, aiming to empower humanity by unlocking the untapped spiritual, mental, and emotional potential of our future partners. Together, we propel businesses and enterprises to unprecedented heights, igniting a transformative journey towards a more conscious and impactful future. Join us in shaping a world where harmonious collaboration and sustainable practices redefine success.

Spiritual Qualities & Virtues

Our Guiding Principles


"We believe in the power of identity and that our true identity is the expression of Divine qualities.

As we train and build our recognition of and demonstration of these qualities, a new world of clarity, strength, peacefulness, resilience and splendor will arise internally.  Those individual internal worlds will combine and amass to collectively unfold a new world rising globally.  

The future that we are transformed into, is unleashing our natural ability to realize global harmony, through a graceful shift in our identity.  A world that has an increased capacity for innovation and delivers upon the velocity of the accomplishment of the United Nations Sustainable Development Goals."

~ Najuma Abiela, Founder, SOULCHI


We believe in intrinsic dignity.  There is no “they”, only “us”.

“An individual has not started living until he can rise above the narrow confines of individualistic concerns to the broader concerns of all humanity.”  

~ Martin Luther King Jr.

"I have a dream that my four children will someday live in a nation where they will not be judged by the color of their skin but by the content of their character."

~ Martin Luther King Jr.

SOULCHI is fulfilling on the "content of character" part of Dr. King's dream by training people in the language and recognition of character and virtues, such that it replaces society's misplaced allegiance to external characteristics of any kind.


“We but mirror the world.  All the tendencies present in the outer world are to be found in the world of our body.  If we could change ourselves, the tendencies in the world would also change.  As a man changes his own nature, so does the attitude of the world change towards him.  This is the divine mystery supreme.  A wonderful thing it is and the source of our happiness.  We need not wait to see what others do.”

~ Mahatma Ghandi


"We believe that everyone has the capacity to discern our true calling through building the muscle of purposefulness.  As we discern our true calling, we create a clear vision to unfold.  We believe that our lives are meaningful and each human being on this planet is here as a unique and valuable contribution to humanity. Getting trained in the virtues will unleash our natural ability to be a strong and loving contribution.  We enjoy giving excellence and find the opportunity in every experience."

~ Najuma Abiela, Founder, SOULCHI


3 Year Vision

10 Year Vision

Core Values

Najuma Abiela Headshot.jpg


Founder & Executive Coach

As a thought leader in the Forbes Coaches Council, Najuma is passionate about encouraging others to use their full spiritual, intellectual and creative capital to create environments of engagement.  Across her career, she has founded international mission-driven organizations, coached and consulted government leaders at level of Prime Minister, and advised on the overall strategic direction of multiple organizations.

Najuma is a passionate international executive coach focused on transformational leadership, having worked across the US, New Zealand, Australia, Philippines, Cook Islands and Solomon Islands.  Focused on transforming the idea of culture and character development, she has built two international learning and development organizations and led development of a virtues-based movement across 20+ pacific island countries.

Virtues:  Certitude, Integrity, Purposefulness, Steadfastness, Grace

Clifton34:  Connectedness, Maximizer, Strategic, Relator, Futuristic

Does what we are up to resonate profoundly with you?

Please don't hesitate to reach out.  Our social enterprise is open to creating collaborations, and we are in the stage of identifying brand ambassadors and additional team members.  

We believe we are all here for a purpose, and we are open to discovering how your strengths and life purpose could be in alignment with what we are up to causing in the world.  No matter your background, if this resonates, let's have a conversation.  There are many different types of possibilities for contribution.


To be considered as part of our coaching and consulting leadership body, we recruit and call forth individuals who have already taken initiative in terms of leading themselves on a path of transformation, distinct from academic training or accrual of knowledge.  Our promise is that whatever level of transformation you enter our organization with, you will emerge into new realms of transformation if you embrace being in for the ride of your life.

For inquiries please email:

Happy friendly multiracial business team laughing working together at corporate briefing g
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